Tuesday, May 17

CL TICKET: Man U Retains £75m Kit Sponsorship Deal

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Frankie Omokhua

Manchester United’s 2-0 win against Leicester City on the final day of the Premier League season on Sunday, ensured they qualified for Europe’s premier club competition, the Champions League and made sure they did not lose £25m kit sponsorship deal out of the whooping sum of £75m.

Reports say if the Red Devils had failed in its bid to book a ticket for Europe’s elite club competition for a second successive season, would have allowed kit supplier, Adidas, to keep £25million of their £75million-a-year sponsorship deal next season.

Now, with the qualification of the Coach Ole Gunnar Solskjaer’s side, Adidas is required to give the Old Trafford giants the extra 33 per cent instalment which the club could spend in the summer transfer window.

United’s kit deal with Adidas is the second highest in the Premier League, behind Liverpool’s £80million-a-year deal with Nike which was finalised in January 2020.

If adidas had been allowed to keep £25million of the sponsorship deal, United would have received less money in annual kit revenue than rivals, Chelsea, Manchester City and Arsenal.

Manchester City has the third-highest kit deal in England’s top-flight due to their £65million-a-year with Puma, while Arsenal and Chelsea bring in £60m-a-year with adidas and Nike.

Tottenham Hotspur rakes in £30m-a-year through their deal with Nike.

Despite the success in keeping the full sponsorship of £75million-a-year from Adidas, United’s deal is still low compared to La Liga giants, Real Madrid and Barcelona, who earn £110m and £100m respectively.

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